Your startup may developed an amazing product or service, but now that it’s built, what do you do now?

You let the world know about your launch, that’s what. But in the world of social media and short attention spans, your company’s launch is sure to be drowned out in all the noise. That is, if you don’t announce properly.

And that’s why Conrad Egusa^[1] has outlined everything a startup needs to do to compose the perfect press release in just 7 steps. For those of you not familiar with Conrad, he is the Founder & CEO of Publicize^[2] and CEO & Co-Founder of ESPACIO^[3], as well as a top Founder Institute Mentor specializing in PR and media.

The blog post, “PR For Startups: The Art of the Press Release in 7 Steps^[4]“, originally appeared on the 500 Startups blog^[5] and has been republished below with permission.

“So you have a startup and it’s high time everyone else knew about it, right?

Maybe you have a new product, or a re-launch or some other event that is going to put your company on the map. But what is the goal of PR? And how can you channel your efforts into reaching that goal? Let’s see if we can’t answer these all important questions.

The Goal of PR

Most people know what PR – aka, public relations – is.

Jokes aside, communicating you and your company’s message is an important part of expanding any business or startup and, nowadays, many businesses know that they need at least some PR function.

But, ultimately, the goal of PR is to own a space, to colonise an industry and make you or your company the go-to for comment and direction.

Of course, the immediate goal of PR is to generate press coverage, but by doing this effectively, you can ensure your business is mentioned in future articles even when you haven’t made an announcement; that is what owning a space is all about (i.e: how Dave Mcclure owns mind-share — and search results — when people think of accelerators and investments).

It sounds hard but luckily, there are a number of ways to a this.