Every business needs good PR, and local journalists love to
promote their local business success stories. All a business needs to do is
give them the good news story.
When we talk to businesses that use the JournoLink platform
to manage their PR, the most common piece of feedback we get is that they
struggle to come up with the story that they think a journalist will pick up
on. Which is exactly where awards come
When a business has won an award it’s almost a racing
certainty that the local paper will be happy to cover it, alongside that half
embarrassing celebration picture at the awards event. Covid-19 has put paid to
the group picture for the moment, but that’s not to say a substitute one won’t
do….it’s amazing what Zoom lets us do now!
But even ‘shortlisted’ businesses are a cause for local
promotion, especially if the event has a national reach. We’ve even seen businesses putting out a
press release saying they are applying for an award and getting picked up.
In short, there is probably no better way to win both media
coverage, and positive endorsement for a business brand than winning an award.
And then shouting about it.
So, what are the angles that work best when putting the
Use two trigger points. The first one when the shortlisting
is confirmed, and the second to release as soon as the win as been announced
(well after the champagne has all gone!).
In the headline always cite the location of the business and
mention the award recognition. That will help in catching the right
journalists’ eyes. Remember that the
journalists receive a raft of emails every day, and it’s important to stand
This is an award for a reason, not the opportunity to share
the business strategy document. So, stick to the simple award details and the
reason why you won.
Include at least one quote, and if you can get one too from
a recognised ‘name’ willing to say the shortlisting and award is well deserved,
add that in as well.
Lots of smiling celebration, with the MD holding the award.
Then be ready for the distribution.
GBEA’s media partner JournoLink at www.journolink.com, the
affordable platform for small businesses, is there to help
Community manager for Great British Entrepreneur Awards & Community
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.
Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.