A Press Release Can Still be One of the Most Effective Marketing Tools—If You Have the Right Contacts
4 min read
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One of the most challenging aspects of running a business is getting the word out about your product or service. You may be sitting on something that is the greatest thing since sliced bread, but if people don’t know about it, they can’t buy it.
Of course, thanks to the Internet and social media, there are more ways to market[1] your business. However, if you’re looking for something tried and true that guarantees exposure on the biggest news and media sites, you need to take a look at Linking News, the press release service that can get your info noticed by the media outlets that matter[2].
Linking News is a white label press release distribution service [3]that gets your press releases published on hundreds of top tier media outlets, including ABC, NBC, FOX, USA Today, MarketWatch, Bloomberg, Business Insider, Buzzfeed, the Associated Press, Yahoo, and many more.
Why press releases?
Press releases have been an essential marketing and public relations tool for entrepreneurs and business owners for more than a century. And while you might think they’d be outdated in the age of digital media, the opposite is true. The rise of social media has actually created more publishing options for press releases, making them even more valuable[4].
Amazingly, the basic idea behind a press release has not changed much over the last century. A press release is still an official statement created by a business or organization and issued to news outlets for the purpose of informing the public about something noteworthy, whether that’s an upcoming event, an innovative new product, or a new business undertaking. What has changed is how entrepreneurs and businesses make use of this tool[5].