Young Entrepreneur Council Q&A: Pitching the Press |

“Network as much as possible so that you have contacts all over the place. Then send personal emails to people at press outlets — not mass emails. Presumably if you are working on your start-up, you think it is pretty interesting for some reason, so it is just a matter of conveying your passion and what you find so unbelievably exciting about what you’re doing to others!”

– Stephanie Kaplan (@stephaniekaplan), co-founder of Her Campus Media[12]

Get in touch with the right people.

“Do your research: find the contact names of the people who cover your industry. Build a target list that includes the smallest blogs and work your way up to the larger publications.”

– David Rusenko (@drusenko), founder of[13]


  1. ^ Young Entrepreneur Council (
  2. ^ Scott Gerber (
  3. ^ (
  4. ^ Wpromote (
  5. ^ (
  6. ^ Real Life E (
  7. ^ Her Campus Media (
  8. ^ (
  9. ^ HARO (
  10. ^ (
  11. ^ Learn, Earn and Don’t Get Burned (
  12. ^ Her Campus Media (
  13. ^ (

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