Young Entrepreneur Council Q&A: Pitching the Press | AllBusiness.com
“Network as much as possible so that you have contacts all over the place. Then send personal emails to people at press outlets — not mass emails. Presumably if you are working on your start-up, you think it is pretty interesting for some reason, so it is just a matter of conveying your passion and what you find so unbelievably exciting about what you’re doing to others!”
– Stephanie Kaplan (@stephaniekaplan), co-founder of Her Campus Media[12]
Get in touch with the right people.
“Do your research: find the contact names of the people who cover your industry. Build a target list that includes the smallest blogs and work your way up to the larger publications.”
– David Rusenko (@drusenko), founder of Weebly.com[13]
References
- ^ Young Entrepreneur Council (nevergetarealjob.com)
- ^ Scott Gerber (nevergetarealjob.com)
- ^ Under30CEO.com (under30CEO.com)
- ^ Wpromote (wpromote.com)
- ^ Audimated.com (audimated.com)
- ^ Real Life E (reallifee.com)
- ^ Her Campus Media (hercampus.com)
- ^ IWillTeachYouToBeRich.com (iwillteachyoutoberich.com)
- ^ HARO (www.helpareporter.com)
- ^ Escapingthe9to5.com (escapingthe9to5.com)
- ^ Learn, Earn and Don’t Get Burned (dontgetburnedblog.com)
- ^ Her Campus Media (hercampus.com)
- ^ Weebly.com (weebly.com)
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