business – 30 Press Release Ideas

3. Celebrating an anniversary

4. Announcing a restructuring of the company

5. Offering an article series for publishing

6. Opening up branch or satellite offices

7. Receiving an award

8. Receiving an appointment

9. Participating in a philanthropic event

10. Introducing a unique strategy/approach

11. Announcing a partnership

12. Changing the company or product name

13. Earning recognition of the company, product or executives by
a publication

14. Announcing that you’re available to speak on particular
subjects of interest

15. Issuing a statement of position regarding a local, regional
or national issue

16. Announcing a public appearance on television, radio or in

17. Launching a website

18. Announcing free information available

19. Announcing that you’ve reached a major milestone

20. Obtaining a new, significant customer

21. Expanding or renovating the business

22. Establishing a unique vendor agreement

23. Meeting some kind of unusual challenge or rising above

24. Restructuring your business or its business model

25. Setting up a customer advisory group

26. Announcing the results of research or surveys you have

27. Announcing that an individual in your business has been
named to serve in a leadership position in a community,
professional or charitable organization

28. Sponsoring a workshop or seminar

29. Making public statements on future business trends or

30. Forming a new strategic partnership or alliance

Of course, these are just a few ideas to get you started. Just
remember this: If a press release is well-written, almost any event
can be turned into news.

Alfred J. Lautenslager is an award-winning marketing and PR
consultant, direct-mail promotion specialist, principle of
marketing consulting firm Marketing Now, and president and owner of
The Ink Well, a commercial printing and mailing company in Wheaton,
[5]. Visit his Web sites at[6] and[7], or e-mail him at[8].

The opinions expressed in this column are those of the author,
not of All answers are intended to be general in
nature, without regard to specific geographical areas or
circumstances, and should only be relied upon after consulting an
appropriate expert, such as an attorney or accountant.


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