A $25 Million Press Release–Successful PR Campaigns–Entrepreneur.com

Aside from organic traffic, search engine optimization will also result in radio and TV bookings possibly months after your release is sent out and long after you have forgotten about it. A rushed morning TV show booker may search on Google for “gun control experts” only to find your well-written, opinionated and informative release appearing on the first page. You would be the perfect person for her to contact, so be prepared at all times for that phone call.

Persistence Is Key

As Pree explains, “It takes many attempts to fine-tune your message to make it interesting . . . Most of the customers that we have had featured in large media outlets were the result of multiple press releases that were constantly refined.”

If you truly believe in a press release, don’t be afraid to stick by it for a while. It took me several attempts with my “Quit Your Job in a Recession” press release–the third try, for whatever reason, resulted in a storm of newspaper articles, radio interviews and even a television appearance on ABC News. If you hang in there, you can get even more press than that. Persistence is crucial.


  1. ^ check out this very typical release (www.mmdnewswire.com)
  2. ^ check out this second attempt (www.mmdnewswire.com)
  3. ^ the resulting segment (abcnews.go.com)
  4. ^ Here’s a recent release (www.mmdnewswire.com)
  5. ^ VisiblePR.com (www.visiblepr.com)

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